Melons are proving more popular than ever with Tesco shoppers this summer, with sales of several varieties seeing strong year-on-year growth as customers look for refreshing and exotic fruits during the warmer months.
Tesco has seen some of the busiest weeks ever for melon sales in the past few months, and to meet growing demand, Tesco has expanded its offering with Waikiki Melons, now available in around 500 large Tesco stores and online.
Customers can pick up a Whole Waikiki Melon for £3 with Clubcard, (£4 without), and packaged Waikiki Melon (450g) for £3.25.
Sales highlights:
- Over the past seven weeks, sales volume across melons overall has been up 33%
- Sales of Giant watermelons are up 77% for the season so far (May-September) compared to last year
Daniel Bentley, Buyer for Tropical Fruit at Tesco, said:
“We’re seeing growing demand from customers looking to try different and exciting fruits, particularly during the hotter, summer months when people want refreshing snacks and ingredients.
“Melons continue to be a popular choice because they’re naturally sweet, versatile and great value, with sales so far this summer up over 30%. Our Waikiki Melons also offer shoppers something a little different and are a fantastic addition to our fruit range.”
There are also deals on other types of melon including:
- Tesco Honeydew Melon – £1.50 each with Clubcard or £1.87 without
- Tesco Cantaloupe Melon – £1.50 each with Clubcard or £2.00 without
- Tesco Galia Melon – £1.50 each with Clubcard or £2.00 without
- Tesco Mini Watermelon – £2.00 each with Clubcard £2.40 without
- Tesco Finest OrangeCandy® Melon – £2.50 each with Clubcard £3.00 without
