Multi-year partnership with Greenlight Television will support 50 editions a year of the long-running international motorsport programme for UK audiences on ITV4 and ITVX.
Kingfisher Insurance has announced a multi-year partnership with Greenlight Television to become the exclusive UK Presenting Partner of Motorsport Mundial, backing one of motorsport’s longest-running international television programmes.
The partnership supports Motorsport Mundial’s continued coverage for UK audiences on ITV4 and ITVX, bringing together racing, news, insight and behind-the-scenes stories from across international two- and four-wheel motorsport.
Motorsport Mundial has been covering international motorsport for nearly three decades. By 2012, Greenlight had already produced its 3,000th programme, when it was being broadcast in more than 160 countries. Today, Greenlight produces 50 editions a year, providing a year-round window into motorsport from around the world.
The partnership demonstrates Kingfisher’s significant commitment to supporting the wider motorsport community, from grassroots competitors through to professional teams and the specialist businesses that support the industry. It further strengthens Kingfisher’s position in the market, following the announcement earlier this year that the specialist broker had launched a new Master Road Section Top-Up insurance policy with Motorsport UK, as they continue to deliver insurance solutions for competitors, professionals and commercial motorsport businesses.
New digital series adds to programme offering
Kingfisher and Greenlight will also collaborate on a new digital series, ‘Crashing is Part of the Game’, on YouTube. The series will get behind the competitors, teams and businesses involved in motorsport, exploring the passion and resilience required to compete while highlighting the importance of appropriate specialist insurance across the sport.
Gareth Butler, Managing Director at Kingfisher Insurance, said:
“Motorsport Mundial has been bringing the incredible breadth of that sport to television audiences for nearly three decades. Becoming its UK Presenting Partner is about more than putting our name around a television programme; it is another part of our investment in motorsport and our commitment to supporting the people and businesses that make the sport happen.”
Rob Hurdman, Director at Greenlight Television, said:
“Providing a regular television platform for motorsport matters. It gives championships, competitors, teams and the businesses supporting them valuable visibility, while allowing fans to discover forms of motorsport they might otherwise never encounter.
“We produce 50 editions of Motorsport Mundial every year and having a committed UK presenting partner in Kingfisher gives us the opportunity to continue developing that coverage whilst highlighting the crucial part that specialist insurance plays in the sector.”
Motorsport Mundial is broadcast on ITV4 and available to stream through ITVX.
