Two iconic British brands with exceptional northern heritage, Boodles and Bentley, have come together for the second time to create an exquisite design specification, available across all Bentley models. The collaboration brings Boodles’ distinctive design language into the world of Bentley, resulting in a choice of two bespoke specifications that reflect both brands’ personality across each detail.
The reignited collaboration follows the success of the co-created one-of-one ‘Be Boodles’ Bentley Continental GTC in 2024, sold on the night of launch. The car featured a timeless exterior colour palette in Anthracite and Light Grey, and a beautifully designed interior with lofted quilting and a blind stitch repeat pattern of the iconic interlocking ‘Be Boodles’ motif, and resulted in Bentley receiving enquiries to apply this specification to other models in the range.
Customers can now configure their Bentley with a choice of two bespoke specifications – Standard or Dark. The first car configured with the Boodles Standard specification – a Bentayga EWB Azure – celebrates the launch of this second phase and is available for customers to order via Bentley retailers, for delivery in 2026. Combining Bentley’s engineering expertise with Boodles’ eye for elegance and individuality, each customer configuration will be tailored with precision and meticulous attention to detail.
Understated elegance
Drawing inspiration from the modern colour spectrum of the 2024 ‘Be Boodles’ Continental GTC, the Standard specification has a calming air of elegance with Gravity Grey and Linen hides, Autumn Stone and Piano Linen veneers and feature subtle diamond detailing and mood lighting. A bespoke diamond encrusted ‘Be Boodles’ design adorns the centre console. Accents of Powder Pink flow throughout the cabin in the form of contrast piping and embroidery, and painted pinstripes to the veneers nod to the iconic Boodles brand colours. The car’s striking Anthracite exterior includes jewel-like self-levelling wheel badges, Boodles badging and subtle Powder Pink painted pinstripes on the mirror caps.
In contrast, the Dark specification has similar options with a moodier edge. The Satin Anthracite exterior finish is complemented with a Beluga and Baroda interior and Piano Black veneer. The Powder Pink accents from the Standard specification are replaced with touches of Silver and Chrome embroidery, piping and paint to reflect the platinum and 18 carat white gold as part of the ‘Be Boodles’ jewellery collection.
Northern heritage and craftsmanship
Founded in Liverpool, Boodles has remained a family-run jeweller throughout its 228-year history – now with 10 showrooms across London, the northwest of England and Dublin. Only 30 miles as the crow flies, is Bentley’s factory in Crewe, where luxury automobiles have been designed and manufactured for the past 80 years. Both Boodles and Bentley believe firmly in British design and craftsmanship, and the latest collaboration between the two brands brings together some of the best creative minds and craftspeople in the country.
Nicola Brown, Head of Marketing for Bentley EMEA says of the project:
“Even as a global business, Bentley’s British roots remain central to who we are, including our commitment to celebrating fellow master craftspeople here in the UK. Both Boodles and Bentley share a devotion to creating timeless luxury through meticulous attention to detail, whether in the hand-stitched interiors of a Bentley or the precision cut gemstones in a Boodles jewellery piece. Bringing these elements together in our new co-branded design pack offers customers a truly immersive luxury experience and we are excited to present the first Boodles Bentayga for 2026.”
Honour Wainwright, sixth generation Boodles family member and Director of Marketing says:
“The next chapter of our collaboration with Bentley feels like a very natural progression. We share not only northern roots, but also a commitment to British craftsmanship and attention to detail. Bringing the Boodles design language into Bentley’s world once again has been an incredibly rewarding process, and we’re delighted to see it evolve into something customers can now make their own.”
