A new independent brewer, Sunrise Beverages, has ambitions to become the UK’s leading independent beverage company, powered by strategic investments in a tightly curated group of exceptional brands.
Chief executive of Sunrise, Richard Mather, has spoken out about their different approach – feeling that now is a time when major companies are buying up smaller breweries and diluting their identity – “Our goal is to grow each brand by building strong partnerships that boost sales, drive innovation and deliver exceptional customer service,” says Richard Mather, Chief Executive of Sunrise. “We’re committed to keeping the soul of independent brewing alive by empowering each brand to grow, while preserving its individuality.”
Since starting with only St Peter’s Brewery four years ago, in the picturesque Suffolk countryside, the group has now added Curious Brew, Portobello Brewing, Wild Beer and most recently Gypsy Hill to their portfolio, and have become the UK licensee for EFES (a Mediterranean favourite), and for Orion (a beer from Japan).
Sunrise Beverages have now come together under an umbrella, which includes a diverse and growing collection of every style of beer. It is uniquely positioned to offer pubs and bars in the UK a comprehensive, one-stop solution – with everything from delicious craft brews to premium international favourites.
Mather emphasises that every brand in the Sunrise stable has been carefully selected for its unique character and story. “These brands aren’t just products, they have heritage, personality, and loyal communities. That’s what makes them special, and it’s what we’re determined to protect. By investing in their growth, we can offer our customers truly distinctive, premium beers that stand out from the crowd.”
Sunrise comprises a number of seasoned industry professionals, with many of whom have worked together in the past, to make sure that they are not just about smart acquisitions, but also about building a world class team with a focus on long-term growth. They boast about the four master brewers they have, to ensure that quality remains at the heart of everything they do.
“We’re in a unique position,” Mather adds. “We’re not a global giant, but we’re far more than a local craft brewery. Sunrise is built on experience, ambition, and a genuine passion for beer. Our vision is shared by our investors, who are patient and understand the power of brand building over a long time horizon.”
With a clear vision, a strong team, and a growing stable of iconic brands, Sunrise Beverages is brewing something special, and it’s just getting started.
To find out more about Sunrise Beverages, click here.
