Extra Motorway Services Areas (MSA) has partnered with Universal Pictures Home Entertainment to celebrate the release of Illumination’s Minions & Monsters now available to buy or rent at home on digital platforms, including Sky Store Premiere, Amazon Prime Video and Apple TV.
As part of the campaign, Extra MSA is running a competition in partnership with Universal Pictures UK, offering one lucky winner the ultimate at-home movie night bundle worth over £2,500. The prize includes a Sony Smart TV, soundbar, movie night treats, Minions games, and much more.
The competition can be entered via Extra MSA’s social media channels and runs from 15th until 29th August, T&Cs apply.
Running from 15th August until the 17th September, the partnership will also enable families visiting Extra MSA’s services to enjoy free Minions-themed colouring stations for children, with colouring books and stationery, giving young travellers the chance to get creative during their journey breaks.
The partnership will also see Minions-themed floor stickers and posters appear throughout Extra MSA’s nationwide sites, creating a fun and engaging experience for families travelling during the busy summer holiday period.
Ross Mendenhall, Group Operations Director at Extra MSA, said: “We’re delighted to be partnering with Universal Pictures UK and bring an immersive, Minions-themed experience to families travelling on the road this summer.
“As millions nationwide visit our services every week, we’re always looking to go the Extra mile and make journeys more enjoyable, relaxing and entertaining. We hope families will enjoy the added Minions and Monsters fun that the campaign will bring to their road trips.”
