Britain is about to meet a new kind of SUV. iCAUR will make its UK debut in early 2027, led by the flagship V27: a square-shouldered, five-seat SUV that pairs off-road capability with an advanced electrified powertrain.
A Chery International brand, iCAUR was created for people who see a car as more than a way of getting from A to B. That outlook is captured in the brand’s guiding philosophy, ‘Born to Play’: a belief in self-expression over conformity, in challenging convention, and in the freedom to explore. This philosophy shapes every iCAUR, from design to dynamic capability.
A PIVOTAL MOMENT
The timing is significant. iCAUR’s UK debut in 2027 will coincide with Chery Automobile’s 30th anniversary and the completion of Chery International UK’s third year in Britain, following its arrival with OMODA in 2024. iCAUR arrives with the backing, experience and resources of an established global manufacturer, supported by a growing UK organisation.
THE V27: PRESENCE WITH PURPOSE
Confirmed as iCAUR’s first model for the UK, the V27 brings the brand’s ‘Born to Play’ philosophy to life through a design inspired by nature. Pronounced wheel arches evoke the strength of mountain shoulders, while a defined beltline runs along the body like a natural ridgeline. Cleaner, flatter panels balance these sculpted forms, creating a purposeful, squared-off silhouette with a powerful, grounded stance.
Inside, the V27’s award-winning interior combines generous space with quality materials and a clear focus on usability. Physical buttons put key functions within easy reach, complemented by advanced digital screens and technology designed around everyday use. Glass panels fill the cabin with natural light, enhancing the sense of space and openness. Underlining its distinctive appeal, the iCAUR V27 has already secured the Best Interior Design Award in the Premium Car Category at the 2026 Torino Automotive Design Awards – marking international recognition of the brand’s design language and premium positioning.
From weekday commutes to weekends exploring muddy lanes, the V27 is designed to bring the spirit of adventure to everyday driving. While further details on UK specifications will be announced in the coming months, iCAUR has confirmed that the model will feature an advanced powertrain from Chery International, designed to deliver electrified efficiency alongside off-road capability.
MADE FOR BRITAIN
Britain is a natural home for iCAUR. British drivers have long appreciated cars with presence: vehicles that combine original design with a strong sense of identity, and that build a lasting bond with their owners. To ensure the V27 is tailored to those drivers in every respect, iCAUR will use Chery Automobile’s all-new R&D Centre of Excellence at UTAC Millbrook to refine and develop the car specifically for UK roads.
The V27 also marks the beginning of something bigger. iCAUR will operate as a standalone brand in the UK, with its own dedicated team and its own route to market, giving it the space to build a distinct identity and customer experience. As the first iCAUR model to reach British customers, the V27 opens the brand’s UK story and is the first step in establishing iCAUR’s considered, long-term presence in the market.
Further details of iCAUR’s UK launch programme and the V27 will be announced in the coming months. Meanwhile, the brand will unveil an all-new model, the V25, at the iCAUR International User Summit next week.
