King’s Lynn & West Norfolk Borough Council has partnered with meal planning platform FiveDinners.com to provide free premium membership to local residents. The initiative is designed to make meal planning easier for families and individuals, while helping households save money and reduce food waste.
FiveDinners.com was founded by TV chef and author Theo Michaels, who said: “As a father of three and working fulltime I know how hard it can be for many families and individuals to figure out what to cook every night – it is a faff!
“By working with the Borough Council of King’s Lynn & West Norfolk, we’re making it easier for families to enjoy delicious, affordable, home-cooked meals together while helping them save money and cut food waste.
“Because the plans are personalised, residents set their preferences; number of people they are feeding, allergies, etc., and get a brand-new personalised meal plan with a complete shopping list every week.”
Residents who join the scheme will become part of a wider community of more than 30,000 users already receiving personalised meal plans through FiveDinners.com. Each week, members receive recipes with step-by-step instructions and full shopping lists. Plans cater to different lifestyles, from quick and easy meals to family-friendly dishes, calorie-controlled options, and menopause-focused menus.
Cllr Jo Rust, Cabinet Member for People and Communities, said the scheme is a practical way to support local households. “This initiative will give residents across West Norfolk fully personalised meal plans — including low-calorie, menopause-friendly, affordable, family-friendly and more — with a complete shopping list every week to save time, money, reduce food waste, and avoid the stress of deciding what to eat every night.
“We’re delighted to partner with FiveDinners to provide this resource to our community. It’s a practical, positive way to support healthier lifestyles and help households manage costs during challenging times.”
Residents can sign up at FiveDinners.com/MyCommunity by selecting the Borough Council of King’s Lynn & West Norfolk.
FiveDinners.com is a UK-based platform founded by chef, author, and TV presenter Theo Michaels. It offers weekly personalised meal plans and ready-made shopping lists, helping families save time, reduce waste, and manage household budgets.
The platform supports a wide range of dietary preferences and needs, including menopause-friendly, gluten-free, calorie-controlled, and family-friendly options. It is used by more than 30,000 people, as well as councils, NHS Trusts, and other organisations across the UK.
