Construction is officially underway in King’s Lynn on a transformative new development of 17 modern supported living homes designed to help people with care and support needs live independently and confidently within their community.
The milestone was celebrated with a traditional groundbreaking ceremony attended by representatives from Norfolk County Council, Golden Lane Housing, Avenues Group, HBV Group, and ATEL Design and Build, who have worked together to make this ambitious project a reality.
The new development will comprise 10 apartments and seven bungalows, each tailored to provide residents with comfortable, accessible, and adaptable homes. Every property has been carefully designed to support individuals with diverse needs, enabling them to live fulfilling, independent lives with access to high-quality, person-centred care.
As part of Norfolk County Council’s £18 million supported living capital programme, the King’s Lynn development represents a major step forward in expanding housing options across the county. It will also create more than 20 new jobs, opening opportunities for existing care professionals and those interested in joining the sector.
Councillor Alison Thomas, Cabinet Member for Adult Social Services at Norfolk County Council, spoke at the ceremony, highlighting the project’s role in transforming lives and communities.
“We are delighted to celebrate this important milestone for new supported living in King’s Lynn. This housing will enable people to get the right level of support for their needs, while helping them to enjoy a full and active life in the community.
Working together on our third scheme with Golden Lane Housing and Avenues marks an exciting step in our collaborative efforts to help people in Norfolk thrive in new specialist homes.”
The project builds on successful partnerships that have already delivered supported living schemes in Swaffham and Norwich, reflecting a growing commitment to person-centred care and community-based living across Norfolk.
Emily Collinson, Director of Development and Growth at Golden Lane Housing, said:
“We are incredibly proud to begin work on our new specialist housing development in King’s Lynn with all our key partners who have helped make this happen.
This project will create much-needed homes for adults with a learning disability and autistic people, allowing them to live independently in their own community, close to the friends, family, and support networks that are so important to them. We can’t wait to see our first tenants move into their homes next year.”
Golden Lane Housing will oversee the completed development, ensuring that residents benefit from a safe, well-managed, and inclusive environment. Avenues Group—a specialist care provider—will deliver personalised care and support services, helping residents achieve their personal goals and develop lasting community connections.
Those interested in joining the project’s growing care team are encouraged to pre-register their interest with Avenues Group by emailing recruitment@avenuesgroup.org.uk
. The new roles will provide rewarding opportunities for individuals who want to make a real difference in people’s lives.
Jo Land, Group Chief Executive of Avenues, shared her enthusiasm for the project:
“This development represents an opportunity for us to welcome new colleagues into our community of dedicated people, all focused on providing high-quality, person-centred support to local residents.
Every role will make a real difference in people’s lives, helping them feel valued, supported, and part of their community. By working alongside trusted partners, we will strengthen community connections and create a place where people can smile, laugh, grow – and achieve great things.”
Behind the scenes, the project is being delivered by HBV Group and ATEL Design and Build, both of whom bring extensive expertise in creating purpose-built supported living schemes across the UK.
Oliver Carroll, Development Director at HBV Group, said:
“We’re proud to be working with our partners to deliver these new homes in King’s Lynn. Every project like this is about more than bricks and mortar—it’s about creating opportunities for people to live with greater independence and connection to their community. It’s fantastic to see another development in Norfolk moving forward, and we’re committed to ensuring every detail reflects the needs and aspirations of the people who will call these homes their own.”
Neil MacKrell, Construction Director at ATEL Design and Build, added:
“This is a great milestone for everyone involved in the project. Our team is focused on delvering high-quality, accessible homes that meet the needs of residents now and in the future. We’re pleased to see work officially begin on site and look forward to completing another scheme that makes a real difference. The collaboration between all partners has been excellent and is key to the project’s success.”
Once complete, the King’s Lynn homes will stand as a model for what collaborative, community-focused development can achieve—combining quality design, compassionate care, and long-term sustainability.
With construction now underway, the project marks not just the start of a building programme, but the beginning of new opportunities for independence, inclusion, and belonging for residents across Norfolk.
